No More Bud Shootout; Budweiser Duels Instead

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No More Bud Shootout; Budweiser Duels Instead

Post by Sparkz47 on Fri Feb 24, 2012 10:33 pm

From Jayski:

Budweiser and Daytona International Speedway announced the beer brand will take on an enhanced role in NASCAR's season opening festivities. Beginning with the 2013 season, Budweiser will become the official title sponsor of Speedweeks the ten-day stretch of stock-car races from the Shootout to the Daytona 500. Budweiser also will secure entitlement of the Budweiser Duel at Daytona, two 150-mile qualifying races that determine the starting lineup for the Daytona 500. These enhancements to Budweiser's partnership with DIS will replace the brand's existing entitlement of the season-opening, non-points Shootout.
"Speedweeks at Daytona International Speedway marks the official start of the NASCAR season, and the opportunity to expand our presence throughout the ten-day event puts Budweiser even more in the thick of it all," said Brad Brown, vice president of sports & entertainment marketing, Anheuser-Busch. "The Shootout has been an important element of our NASCAR program for 34 years, but this opportunity to enhance our partnership makes Budweiser even more relevant to our consumers as well as the fans of the Daytona 500."
As part of the sponsorship, Budweiser will also receive the presenting sponsorship of the Daytona 500 pre-race broadcast show. The brand will also receive increased access for consumer hospitality events, including naming rights to the 5th Turn hospitality area throughout Speedweeks. "Budweiser is the longest running active partner with Daytona International Speedway and we are incredibly excited to enter this new chapter with them in 2013," said Daytona International Speedway President Joie Chitwood. "The opportunities created by this enhanced partnership are compelling and our fans will benefit the most. The intensity and fun atmosphere that Budweiser brought to the Shootout for so many years will be taken up several notches as they assume a much broader role during Speedweeks and 'The Great American Race.'"

tl;dr - Budweiser dropped the Shootout, renamed the Duels, bought out the title sponsors to a crapload of other things, and are referring to it as a "new chapter" with Daytona International.

http://www.jayski.com/cupnews.htm#20120224e


Last edited by Sparkz47 on Fri Feb 24, 2012 10:35 pm; edited 1 time in total
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Re: No More Bud Shootout; Budweiser Duels Instead

Post by navycook75 on Fri Feb 24, 2012 10:35 pm

Danica wins the pole for the Nationwide race, John King wins the truck race and now this?

*puts gun in mouth*
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Re: No More Bud Shootout; Budweiser Duels Instead

Post by Guest on Fri Feb 24, 2012 10:41 pm

I think this just means it won't be the Bud Shootout anymore.

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Re: No More Bud Shootout; Budweiser Duels Instead

Post by Sparkz47 on Fri Feb 24, 2012 10:45 pm

vbooy57 wrote:I think this just means it won't be the Bud Shootout anymore.

I considered that, but the way they have it in the article it seems that Budweiser has taken their ball and gone home, so to speak.
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Re: No More Bud Shootout; Budweiser Duels Instead

Post by Mother of Invention on Fri Feb 24, 2012 10:51 pm

vbooy57 wrote:I think this just means it won't be the Bud Shootout anymore.

They finally Mercy killed the thing. Thank God, though Budweiser kind of got us in this mess in the first place. :/
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Re: No More Bud Shootout; Budweiser Duels Instead

Post by Cynon on Fri Feb 24, 2012 11:38 pm

The Bud Shootout has honestly been the most pointless race ever. :\

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Re: No More Bud Shootout; Budweiser Duels Instead

Post by Vincent Giacalone on Sat Feb 25, 2012 1:16 am

Hear that whimper? That was part of my childhood dying just there.

At least it's back to a pole-winners race thereby reviving some of it.


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Re: No More Bud Shootout; Budweiser Duels Instead

Post by Mystrsyko on Sat Feb 25, 2012 2:15 am

So there's still going to be a "shootout" to lead off speedweeks, but Budweiser's not sponsoring it. Am I reading that right?
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Re: No More Bud Shootout; Budweiser Duels Instead

Post by conrail1990 on Sat Feb 25, 2012 7:28 am

The Coors Light Pole Shootout at Daytona, presented by Budweiser?
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Re: No More Bud Shootout; Budweiser Duels Instead

Post by Guest on Sat Feb 25, 2012 8:15 am

conrail1990 wrote:The Coors Light Pole Shootout at Daytona, presented by Budweiser?
Nope. Jayski just said that they are looking for a non-beer sponsor so there is no competition with Budweiser.

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Re: No More Bud Shootout; Budweiser Duels Instead

Post by AntmanB on Sat Feb 25, 2012 10:45 am

Correct mrstryko
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Re: No More Bud Shootout; Budweiser Duels Instead

Post by Mystrsyko on Sat Feb 25, 2012 11:32 am

hmmm, possibly a switch with Gatorade as title sponsor? makes sense if Gatorade still wants their name on a race, but got overbid by Bud. The Gatorade shootout isnt too bad of a race name either
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Re: No More Bud Shootout; Budweiser Duels Instead

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